Is It Time To Give Your Business Website a UX Audit?

Does your website get good traffic but fail to create paying customers? Why are people interacting with your business but not purchasing your product? A UX Audit could reveal a few small changes that’ll turn your domain into a powerful lead source for your business. 

What is a UX Audit?

A UX Audit, or a User Experience Audit, is the best way to find what part of your digital product is less-than perfect. It will tell you where your site can improve to make it easier for clients. A UX audit uses methods to look into your websites existing situation. It  offers user-based recommendations on how you can make your site more accessible. It will offer you enhancement recommendations based on your users to increase traffic. A UX audit should increase conversation and interaction with your website. It makes it easier for customers to navigate and use your site. A UX Audit uses data to figure out how to tailor the website to your specific clientele. No matter how great your website is, there are always improvements that can be made. The goal is to have clients get all the way to purchasing your product.

Value of a UX Audit

A UX Audit has many values, but it's main goal is to figure out where your website is failing. A UX Audit locates the point at which the traffic on your website stops instead of continuing to the sale. Once you know that, it is easier to make improvements to your website. A UX audit will compare the weakest point in your website with the established standards. The UX Audit is most beneficial to businesses that have data to collect on their website. This way, they can look for trends and tendencies, to shift them for profit.

a UX audit pulls from data collected on the website to assess how to make it better

 

How to Conduct a UX Audit

The first thing your business needs to do before conducting a UX Audit, is make a list of your business goals. You need to:

  • Identify what actions you want your site visitors to be making
  • Identify your sales channels
  • Identify the key brand values
  • Identify your top competitors

Having a specific end goal for the Audit will ensure your business increases it’s paying customers. It is important that your business understands the limitations of a UX Audit. During the UX Audit, an auditor will use tools to analyze where the product is going wrong. They will collect materials on your website to gather data on it. They will analyze:

  • Sales
  • Customers
  • traffic data

They will then compare those things to a set of pre-established standards. A UX Audit is only effective if the business follows up with the recommended actions. You have to be willing to make the investment for the payout.

Things to Check During a UX Audit

A few things to check during your website’s UX Audit are:

  • product evaluation
  • user goals from their POV
  • website and mobile analytics of the user's journey through your website
  • sales figures
  • user surveys to get their perspective
  • previous product requirements

After checking these, you can make educated adjustments to your website. Use the evidence of trends and tendencies to make the necessary shifts. With these tools, you'll bring more traffic to your website, and in the end make paying customers out of them.


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