What is Video Marketing for Businesses?

Video marketing for businesses is becoming more popular as a marketing tactic. If you are looking to incorporate digital marketing, video is the way to go. In the age of online marketing, video is taking over. Social media is shifting towards video so it is vital that businesses get behind this as well. However, it can be expensive and sometimes complicated. It’s important to have a basic understanding of this tool before you try to tackle it. Let’s look at some important questions and answers you should know when it comes to video marketing. 

Why is Video Marketing for Businesses Helpful?

Video ads are a powerful marketing tactic. Commercials have been bringing in business since television, long before the internet. And for the same reason consumers love commercials, consumers love videos. Videos from a business make consumers feel like they are hearing from the brand. Online videos on social platforms are even more effective than commercials. They’re targeted towards specific consumers. Big Data and modern targeting techniques make video marketing relevant to each individual. 

Video marketing for businesses also makes consumers actually purchasing a product or service more likely. Nowadays, people watch videos as their preferred method of receiving information. People are more likely to open emails or browse through your website when a video is included. Video marketing is the new wave and will most likely be instrumental in your marketing success.  

What Resources Will You Need to Start Video Marketing Your Business? 

While video marketing for businesses can get expensive, it’s not spent on high-quality production costs. Most consumers report that they prefer more authentic feeling videos. They want to relate to your business and your video. They don’t need to feel like they are watching a million-dollar Super Bowl commercial. Most smartphones can shoot high enough quality videos for your business. There is no need to spend money on high-tech video production.  You don’t need a production studio or a fancy video camera to get the job done. 

 So, to get started, you’ll need a smartphone which you most likely already have. You need a space to shoot your video: you can usually just clear out space in your office. If you are shooting inside, you can spend about $100 for lighting tools and a microphone for clear audio. As far as the actual content goes, be authentic. There are tools to help with your script and practice will help with your delivery. There are many different apps and resources at your disposal for editing your video. Once your video is all put together, all that’s left is choosing your platforms. Social media is easy to use and if you have a newsletter you may want to consider putting your video in there as well.  

What Videos Should Your Business be Making? 

 Your videos shouldn’t just be for brand awareness. But rather, your business should be putting out a video for every stage of the buying process. 90% of consumers reported that video helps them make their decision. Your social media marketing strategy needs video to be an integral part of it. There are a number of different types of videos your business should be making. It all depends on who you are targeting and what your goal is. Let’s go through some popular types: 

1. Brand Videos

Generate brand awareness. Brand videos try and communicate the brand’s culture, mission, vision, and products. They give consumers a general idea of who they are. 

2. Demo Videos

Demo videos are all about your product or service. It highlights what you are selling and urges consumers to purchase. 

3. Live Videos

Live Videos have become a big part of many social media platforms like Facebook. This allows you to engage consumers in real-time. They have a chance to make comments and ask questions while you are live streaming. It attracts more viewers and engages them in a unique way. 

4. Explainer Videos

Explain a product or the benefits of the product 

5. Event Videos

If your business has an event coming up you may want to consider an event video. You can create a video before the event to talk about it or after to highlight the successes of the event

6. How-To Videos

Like explainer videos, a how-to gives you a chance to walk your consumers through something they may not know but want to. 

7. “Stories” or Disappearing Videos

Snapchat was the first to create a “story” or a temporary video or picture: normally lasting 24 hours. Since then, other social media platforms have followed. Posting disappearing videos promotes urgency in your consumers. 

When Should You Seek Outside Help? 

Video marketing for businesses can be complex and time-consuming. It is well worth it but it’s sometimes best to outsource a professional to make the most of this marketing tool. If you are starting out in video marketing but don’t know where to start, you may want to consult or hire a professional. If you don’t have a team dedicated to video marketing or the resources to create a team, it may be best to outsource. They can help you with creating, editing, and distributing. Video marketing is well worth the investment. Even so, it can be a lot to learn all the ins and outs of the editing, formatting, and distribution apps. These can be the key to your video's success so it's important to do it right. The data side of it can be difficult as well. Outside help may be able to better manage how your video is doing with consumer response and consumer purchases in response to the video. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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